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REEBOOK SEH NO ASSOCIATION!

Rock-Ross-performing-in-S-010-Optimized

Rick Ross loses Reebok deal over ‘date rape’ verse
Rapper pays price for his dubious sentiment, and for failing to apologise adequately, with offending verse cut from Rocko track and loss of major sponsorship deal

Cut … Rick Ross performing at the OpenAir music festival in Frauenfeld, Switzerland. Photograph: Ennio Leanza/AP
The controversy over Rick Ross’s “date rape lyric” shows no sign of abating despite the rapper’s attempt to apologise: as a result of the furore, he has now lost both a major sponsorship deal and a verse on a hot underground single.

Yesterday, Reebok announced it is dropping Ross as a face of its Classics line. “While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse,” the sportswear firm said in a statement. “At this time, it is in everyone’s best interest for Reebok to end its partnership with Mr Ross.”

This is a major victory for the women’s rights group UltraViolet,which led the protest over one of Ross’s recent song lyrics. More than 72,000 people signed a petition condemning Ross’s verse on the Rocko song U.O.E.N.O. “Put molly all in her champagne, she ain’t even know it,” he rapped on the track. “I took her home and I enjoyed that, she ain’t even know it.” Molly is a nickname for MDMA, a common date rape drug.

While Ross apologised “for the lyric interpreted as rape”, he also argued that critics were misinterpreting him. “The term ‘rape’ wasn’t used,” he said. “You know I would never use the term rape in my records … [Besides,] in reality some people do these things, and shouldn’t it be brought to light so young women can protect themselves?!”

In addition to losing his lucrative Reebok deal, Ross has also had the verse droppedfrom a new version of U.O.E.N.O., in which Wiz Khalifa takes his place. “Because of the type of attraction the record has as far as like radio and all over the country … it puts me in a position to where I have to change it,” Rocko told Hot 97.

4 Responses to REEBOOK SEH NO ASSOCIATION!

  • Real says:

    dem need fi sentence him to di gym fat f*&X l….mi know seh nuh oman nah gi him it fi free but at di same time him comment irresponsible

  • Foxy Lady says:

    They are all a bunch of hypocrites and nobody cares about the young and impressionable. Prior to signing him, Reebok knew full well that he glorified guns, violence and misogyny, yet only after a feminist group vocally came out did Reebok decide to release him. This over-sized, bad bodied creature Rick Ross is a sad excuse for a human being and the funny thing is, black women are still singing and dancing to his lyrics and it took a white woman to stand up for all women.
    It doesn’t matter what these entertainers say, how they belittle women, black women have no concern, as long as the beat is good, they’ll get on their head tops and carry on anyway.

  • milikeit says:

    Ross, “you gone learn today”

  • lubdmixup says:

    In my opinion Rick Ross does not know the meaning of “rape”. Any sexual act that is forced upon a person. If you put a “Molly” in a females drink without her knowledge then proceed to have sex with her knowing she is not in a position to say yes or no . Sex without consent is RAPE. “I took her home and enjoyed that, and she didn’t even know it”. If that’s not rape then what is it? Clearly no chance to to say YES OR NO. Rape. I bet after this they all will stop rapping about certain shit bcuz everybody is listening and ready to take actions.

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