Dr Dhiru Tanna, chairman of Blue Power Group limited, soap manufacturer and building retailer, has rubbished claims that the popular ‘blue soap’ or ‘cake soap’ made by his company, has any skin lightening effect, or that the controversy surrounding the product has increased sales.
“Blue soap does not bleach. It has no ingredients in it that damages the skin,” Tanna said. “If anybody is saying that it will discolour the skin or take off pigmentation that is absolutely not true,” he told the Business Observer.
Tanna also denied claims that as a result of the popularity of the song the price of the soap or the sales of his products have increased.
On the other hand, he told the Business Observer that “one of Vybz Kartel’s producers called us to use one of the machines we use to make the soap appear in his video.”
He said he agreed to the use of the machine but with the caveat that “they must tell people that the blue soap that we make will have no effect on bleaching the skin”. Tanna said he was assured that this would be done. Vybz Kartel has since released a follow up song, ‘Cake Soap’ for which the video was shot, but in neither of the songs has he explicitly claimed that the soap causes bleaching.
Tanna said his product is a laundry detergent and even though there are varieties, which can be used for personal care, none of the soaps that Blue Power produces has the effect of lightening the skin.
“No, our company would not have the technology. We make laundry and bathing soaps. I don’t know how to make anything else,” Tanna said, explaining that his company is now focused on extending into the bathing soap market, which he “has not even begun to touch”.
Kartel has himself expressed the desire to manufacture his own brand of ‘cake soaps’, but Tanna said Blue Power, which is the largest manufacturer of laundry detergent in Jamaica, was not approached to make it, and that despite Blue Power’s expertise in making soaps, it would not be a business line he would consider going into at this point.
He said he was told by Kartel’s camp that the proposed soap would be a medicated soap for acne.
Tanna explained that a medicated soap would most likely be made overseas and imported into Jamaica with a higher cost base than currently obtains for the soaps that Blue Power manufactures.
“If he is importing medicated soap then it would be coming from abroad and with the duty structure it would be in a different market from us,” Tanna said. “Making soap is quite a complex business, you need an extensive distribution network and a manufacturing establishment.”
Kartel ignited a fire storm of controversy, and multiple musical counteractions, when he claimed in an interview that the reason for his noticeably lighter complexion was as a result of the use of ‘cake soap’ combined with the effect of air conditioning. The use of ‘cake soap’ to enhance the complexion was initially referenced in his song ‘Straight Jeans and Fitted’ in which the most popular line was “cool like mi wash mi face wid the cake soap”.
Blue Power Group became the first manufacturing company to be listed on the Junior Stock Exchange in April last year. The soap and hardware conglomerate, founded over a decade ago, currently enjoys a 40 per cent market share in the soap manufacturing and distribution business in Jamaica. With the soap manufacturing operations on Victoria Avenue off Windward Road, the hardware operations is located in Papine and books revenue of over $40 million per month. For the second quarter ended October 31, 2010, Blue Power Limited posted a 77.3 per cent increase in net profit resulting in a gain of $3.7 million over the corresponding second quarter of 2009.

The LORD’s Wonderful Love
1With all my heart
I praise the LORD,

and with all that I am

I praise his holy name!

2With all my heart

I praise the LORD!

I will never forget

how kind he has been.

3The LORD forgives our sins,

heals us when we are sick,

4and protects us from death.

His kindness and love

are a crown on our heads.

5Each day that we live, [a] he provides for our needs

and gives us the strength

of a young eagle.

6For all who are mistreated,

the LORD brings justice.

7He taught his Law to Moses

and showed all Israel

what he could do.

8The LORD is merciful!

He is kind and patient,

and his love never fails.

9The LORD won’t always be angry

and point out our sins;

10he doesn’t punish us

as our sins deserve.

11How great is God’s love for all

who worship him?

Greater than the distance

between heaven and earth!

12How far has the LORD taken

our sins from us?

Farther than the distance

from east to west!

13Just as parents are kind

to their children,

the LORD is kind

to all who worship him,

14because he knows

we are made of dust.

15We humans are like grass

or wild flowers

that quickly bloom.

16But a scorching wind blows,

and they quickly wither

to be forever forgotten.

17The LORD is always kind

to those who worship him,

and he keeps his promises

to their descendants

18who faithfully obey him.

19God has set up his kingdom

in heaven,

and he rules

the whole creation.

20All of you mighty angels,

who obey God’s commands,

come and praise your LORD!

21All of you thousands

who serve and obey God,

come and praise your LORD!

22All of God’s creation

and all that he rules,

come and praise your LORD!

With all my heart

I praise the LORD!

KIZZY A NUH ME MEK DIS A SMADDY MEK IT IN SEN IT IN BUT IT TOO FUNNY…. NUH WATCH NUTTIN YUH NUH FEVA NO LIZAD YUH IS A GOOD LOOKIN OOMAN!

DI DRESS SO SHAWT YUH HAFFI A HOLE ON PAN DI CROTCHES……….. AN DI FOOT SO WHITE DEM FRAID FI BAWL  FI LOTION….. MI A WONDER IF UNNO NUH FEEL NUH WAY WHEN UNNO TAN UP ALL  NIGHT INA DEM HIGH HEEL BOOT DEH WID UNNO BELLY A WHAPPEN??

DEM SEH BEENIE AND ANY LIKKLE HYPE MAN WHEY CAN DASH SOME RATINGS FI HAR WAY.. HI KAYDA HOW YUH DOIN MAW? COME TALK TO MET…IS IT CHOO DI PPL DEM TALKIN SEH YUH ALWAYS  A FLY GO JAMAYKAH  TUH DI PPL DEM MAN AND JUS LIKE DI REGGYLAH TEHTEH DEM… DEH DONT BRING DERE YOUNGINS… IS DIS CHOO? SMADDY COME CONFIRM DI TINGS FI MI