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DI ADS DEM DIS YEAR A PRABLEM

Are this year’s Super Bowl ads pushing the limits of political correctness, or do people need to lighten up? A Volkswagen ad featuring a white office worker from Minnesota with a Jamaican accent had some crying racism. Now, a new ad from Coca-Cola is getting a similar reaction. Is the outrage justified?
The VW ad has been much discussed. And while some have called it offensive (New York Times columnist Charles M. Blow said the ad was like “blackface with voices), many in Jamaica are embracing the commercial. In fact, the island’s government has endorsed the ad.
But what of the Coke commercial? The minute-long spot opens on a thirsty Arab man and his stubborn camel in the desert. He sees an enormous bottle of Coke in the distance and begins to walk toward it. Unfortunately for the man, he’s not alone. A group of cowboys also want the Coke. Same with a bus full of glittery Vegas showgirls and a gang of motorcycle riders.
The American-Arab Anti-Discrimination Committee, or ADC, has called the Coke ad racist. “Why is it that Arabs are always shown as either oil-rich sheiks, terrorists, or belly dancers?” said Warren David, president of the ADC, to Reuters.
Imam Ali Siddiqui, president of the Muslim Institute for Interfaith Studies, said, “The Coke commercial for the Super Bowl is racist, portraying Arabs as backward and foolish Camel Jockeys, and they have no chance to win in the world.”
He’s got a point. At the end of the ad, viewers are invited to vote online for who they think should win the race to get the bottle of Coke. Oddly, the man with the camel isn’t among the choices. He literally can’t win.
Others who have viewed the Coke spot on YouTube and other social networks have chimed in. One user wrote, “Not racist but plays upon stereotypes very heavily.” Another posted, “I don’t see this ad as being racist at all and certainly I do not believe Coke intended to slight Arab people. Women and cowboys could just as easily complain about this ad too, I only wish I could have voted for the men on the camels. I really think all the people complaining that this is racist should lighten up a bit.”
We spoke with Ann-Christine Diaz, an editor from AdAge.com, about the controversy surrounding the spot. When asked if she thought some companies deliberately push the boundaries during the Super Bowl, she said, “Yes, I believe that some do, but that’s not to say that VW and Coke were intentionally being controversial. … That said, the point of the Super Bowl is to entertain and draw eyeballs, so it’s kind of a wasted opportunity if you don’t do something surprising, and controversy often goes hand in hand with that.”
Diaz says a lot of companies test “the hell out of things to help them identify what audiences will approve of or get excited about. Yet I don’t believe that necessarily pays off in the end.”
So is all this coverage surprising? Not really, according to Diaz. When it comes to the Super Bowl, so many people have so many outlets to express their opinions. “That’s a recipe for media coverage.”

6 Responses to DI ADS DEM DIS YEAR A PRABLEM

  • soap opera says:

    Over the years the ads have to push the limit, they spend millions & thats what everyone will be talking about on Monday. These teased us for years that we have ten jobs, now the say we laid back & smoke weed. What we gonna do. Good morning.

  • Belly Bang says:

    Mawning again. When dem have some suspect people using Jamaican accent in Hollywood movies, nuhbady nuh cough. Now dat Jamaica is positively associated with a big brand, non-Jamaicans ah huff & puff – and the huffing & puffing coming from America…wat a rass if VW was an American brand, dem woulda pull di ad longtime!!! :cool

    Now to di arab man so call fuss ting, mi just mek sure watch di full ad and mi convinced dat some people nuh have jack shit fi complain bout. Di man ah nuh terrorist or oil baron, is just ah man in a desert who play one tiny nondescript role in the whole ting. :bola

    BTW, the girls are hilarious!!!!!! :ngakak :ngakak :ngakak

    http://www.youtube.com/watch?v=6uFQAqwbwSg

  • Belly Bang says:

    While my other comment is awaiting approval from Met….. as mi hear one man seh, dem shoulda have di arab man pon a flying carpet singing “A Whole New World” – the song from Alladin.

  • PPL busineSS says:

    MET mornin me no c nutten wrong wid d AD more than if dem gi d ARAB man a option fi win whe d rass dem put him in it fa….dem just love controversy

  • Observer says:

    a hope tru it all di arab man get fi quench em thirst caw a longtime dem a suffa

  • Observer says:

    matter a fact an arab fren a mine seh dem very rich but r portrayed as being paupers smh

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