This post is based on an email that was sent and in no way reflects the views and opinions of ''Met'' or To send in a story send your email to [email protected]


Are this year’s Super Bowl ads pushing the limits of political correctness, or do people need to lighten up? A Volkswagen ad featuring a white office worker from Minnesota with a Jamaican accent had some crying racism. Now, a new ad from Coca-Cola is getting a similar reaction. Is the outrage justified?
The VW ad has been much discussed. And while some have called it offensive (New York Times columnist Charles M. Blow said the ad was like “blackface with voices), many in Jamaica are embracing the commercial. In fact, the island’s government has endorsed the ad.
But what of the Coke commercial? The minute-long spot opens on a thirsty Arab man and his stubborn camel in the desert. He sees an enormous bottle of Coke in the distance and begins to walk toward it. Unfortunately for the man, he’s not alone. A group of cowboys also want the Coke. Same with a bus full of glittery Vegas showgirls and a gang of motorcycle riders.
The American-Arab Anti-Discrimination Committee, or ADC, has called the Coke ad racist. “Why is it that Arabs are always shown as either oil-rich sheiks, terrorists, or belly dancers?” said Warren David, president of the ADC, to Reuters.
Imam Ali Siddiqui, president of the Muslim Institute for Interfaith Studies, said, “The Coke commercial for the Super Bowl is racist, portraying Arabs as backward and foolish Camel Jockeys, and they have no chance to win in the world.”
He’s got a point. At the end of the ad, viewers are invited to vote online for who they think should win the race to get the bottle of Coke. Oddly, the man with the camel isn’t among the choices. He literally can’t win.
Others who have viewed the Coke spot on YouTube and other social networks have chimed in. One user wrote, “Not racist but plays upon stereotypes very heavily.” Another posted, “I don’t see this ad as being racist at all and certainly I do not believe Coke intended to slight Arab people. Women and cowboys could just as easily complain about this ad too, I only wish I could have voted for the men on the camels. I really think all the people complaining that this is racist should lighten up a bit.”
We spoke with Ann-Christine Diaz, an editor from, about the controversy surrounding the spot. When asked if she thought some companies deliberately push the boundaries during the Super Bowl, she said, “Yes, I believe that some do, but that’s not to say that VW and Coke were intentionally being controversial. … That said, the point of the Super Bowl is to entertain and draw eyeballs, so it’s kind of a wasted opportunity if you don’t do something surprising, and controversy often goes hand in hand with that.”
Diaz says a lot of companies test “the hell out of things to help them identify what audiences will approve of or get excited about. Yet I don’t believe that necessarily pays off in the end.”
So is all this coverage surprising? Not really, according to Diaz. When it comes to the Super Bowl, so many people have so many outlets to express their opinions. “That’s a recipe for media coverage.”


Leave a Reply

Your email address will not be published.

[+] kaskus emoticons nartzco

Current day month [email protected] *

DISCLAIMER The views or opinions appearing on this blog are solely those of their respective authors. In no way do such posts represent the views, opinions or beliefs of “Met,” or “Met” and will not assume liability for the opinions or statements, nor the accuracy of such statements, posted by users utilizing this blog to express themselves. Users are advised that false statements which are defamatory in nature may be subject to legal action, for which the user posting such statements will be personally liable for any damages or other liability, of any nature, arising out of the posting of such statements. Comments submitted to this blog may be edited to meet our format and space requirements. We also reserve the right to edit vulgar language and/or comments involving topics we may deem inappropriate for this web site.

****RULES**** 1. Debates and rebuttals are allowed but disrespectful curse-outs will prompt immediate BAN 2. Children are never to be discussed in a negative way 3. Personal information  eg. workplace, status, home address are never to be posted in comments. 4. All are welcome but please exercise discretion when posting your comments , do not say anything about someone you wouldnt like to be said about  you. 5. Do not deliberately LIE on someone here or send in any information based on your own personal vendetta. 6. If your picture was taken from a prio site eg. fimiyaad etc and posted on JMG, you cannot request its removal. 7. If you dont like this forum, please do not whine and wear us out, do yourself the favor of closing the screen- Thanks! . To send in a story send your email to :- [email protected]