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CAKESOAP COMPANY RESPONDS??

Dr Dhiru Tanna, chairman of Blue Power Group limited, soap manufacturer and building retailer, has rubbished claims that the popular ‘blue soap’ or ‘cake soap’ made by his company, has any skin lightening effect, or that the controversy surrounding the product has increased sales.
“Blue soap does not bleach. It has no ingredients in it that damages the skin,” Tanna said. “If anybody is saying that it will discolour the skin or take off pigmentation that is absolutely not true,” he told the Business Observer.
Tanna also denied claims that as a result of the popularity of the song the price of the soap or the sales of his products have increased.
On the other hand, he told the Business Observer that “one of Vybz Kartel’s producers called us to use one of the machines we use to make the soap appear in his video.”
He said he agreed to the use of the machine but with the caveat that “they must tell people that the blue soap that we make will have no effect on bleaching the skin”. Tanna said he was assured that this would be done. Vybz Kartel has since released a follow up song, ‘Cake Soap’ for which the video was shot, but in neither of the songs has he explicitly claimed that the soap causes bleaching.
Tanna said his product is a laundry detergent and even though there are varieties, which can be used for personal care, none of the soaps that Blue Power produces has the effect of lightening the skin.
“No, our company would not have the technology. We make laundry and bathing soaps. I don’t know how to make anything else,” Tanna said, explaining that his company is now focused on extending into the bathing soap market, which he “has not even begun to touch”.
Kartel has himself expressed the desire to manufacture his own brand of ‘cake soaps’, but Tanna said Blue Power, which is the largest manufacturer of laundry detergent in Jamaica, was not approached to make it, and that despite Blue Power’s expertise in making soaps, it would not be a business line he would consider going into at this point.
He said he was told by Kartel’s camp that the proposed soap would be a medicated soap for acne.
Tanna explained that a medicated soap would most likely be made overseas and imported into Jamaica with a higher cost base than currently obtains for the soaps that Blue Power manufactures.
“If he is importing medicated soap then it would be coming from abroad and with the duty structure it would be in a different market from us,” Tanna said. “Making soap is quite a complex business, you need an extensive distribution network and a manufacturing establishment.”
Kartel ignited a fire storm of controversy, and multiple musical counteractions, when he claimed in an interview that the reason for his noticeably lighter complexion was as a result of the use of ‘cake soap’ combined with the effect of air conditioning. The use of ‘cake soap’ to enhance the complexion was initially referenced in his song ‘Straight Jeans and Fitted’ in which the most popular line was “cool like mi wash mi face wid the cake soap”.
Blue Power Group became the first manufacturing company to be listed on the Junior Stock Exchange in April last year. The soap and hardware conglomerate, founded over a decade ago, currently enjoys a 40 per cent market share in the soap manufacturing and distribution business in Jamaica. With the soap manufacturing operations on Victoria Avenue off Windward Road, the hardware operations is located in Papine and books revenue of over $40 million per month. For the second quarter ended October 31, 2010, Blue Power Limited posted a 77.3 per cent increase in net profit resulting in a gain of $3.7 million over the corresponding second quarter of 2009.

25 Responses to CAKESOAP COMPANY RESPONDS??

  • bev says:

    jamaican people really backwards to listen to kartel with this cake soap a bleach him bleach a the pill him a pop daily with the rubbings

  • Shawt Ah Bret says:

    dwlll laundry detergent an kool breeze mek u look like brown man..nooo BEV dem pple yah really brainwashed. jamaica is no longer jamaica again…dis is a totally diff country from the one i know and grew up in///

  • bev says:

    @ shawt a hype them a live of

  • simplicity says:

    mi tiad a dis cake soap shit who waan be a fool nd believe it bleach dem only a mek tanna richer ..ppl luk frm wen unno muma a wash wid cakesoap till har hand luk like it shribble nd minutes after it cum back de whole a wi hand wuda whiter dan wi body by now kmft

  • GALCLOWN1 says:

    ANYONE REM WHEN WE USED TO SAY JA A LITTLE MIAMI JAMAICAN IS A NATION THAT WILL SELF DISTRUCT SOME WILL DO ANYTHING JUST TO B SEEN EXP. IF IT HAS ANYTHING TO DO WITH SEXUAL ENHANCEMENT

  • seriously Met we all knew that, only idiots will believe that shit. Kartel need fe go jump off a cliff and stop pack up the poor people dem head a de bullshit.

    we all know he is using the cream. “Michael not the Cake Soap Jackson”

  • simplicity says:

    gc de day has cum e’….smh

  • I find that Jamaicans are too easily influenced!!

  • dwl a me fi tel unnuh, Jamaicans jus nyam wat they are fed. cyah think fi dem rass self. How me fi mek noise fi a man weh deh pon stage a sing bout him bleaching? battyman ting dat man. We r too easily brainwashed. Likkle from this u hear him come out n say him gay n then all these idiots will say its ok too

  • Met says:

    eyn das exactly what mi seh…nex him a go sing seh man fuck him

  • GALCLOWN1 says:

    MET YUH A TEK IT TOO FAR (MI LOUIE RANKING VOICE)

  • Met says:

    how so gc?

  • GALCLOWN1 says:

    WI LAUGH BOUT THE CAKESOAP THING BUT FUK BATTY HIM NUH DAT BRAVE OR STUPID I BET U WILL C A BETTER AND MORE KARTEL THIS YEAR

  • Met says:

    gc mi nuh laugh bout him bleaching cause it really nuh funny…when smaddy have low self esteem n try mek it look like dem confident is a helleva ting..he loves controversy a dat him seh..hood ina mout. controversy… one a him gyal dem seh him choke har apply dat to him actions with females whey him claim him check fah n si wha yuh get

  • simplicity says:

    met yuh knw weh mi always a ask ppl weh a praise him what is oral sex…. cuz kartel she him lub gal weh suck cocky but man weh suck pussy fe dead… can sum1 explain cuz I really dnt knw wats oral sex :-/

  • GALCLOWN1 says:

    MY FAMILY BACK HOME HAS SENSE NOT TO FOLLOW THAT CLOWN PLUS KARTEL JUST IMMATURE AND A ADVERTISE HIMSELF IF WE KEEP TALKING TO HIM IT LIKE A PROMOTION SO MI DONE

  • GALCLOWN1 says:

    MET OFF TOPIC DO U THINK WHAT HAPPEN TO HATI CAN HAPPEN TO JAMAICA AND IF HAPPEN GOD FORBID WHAT WOULD HAPPEN WOULD WE RECOVER

  • Cindy Royal says:

    In fairness to Kartel, to date he has never definitively said he uses cake soap as a skin bleaching agent. All he said was “cool like mi wash mi face wid di cake soap” & ppl blew it out of context. If u notice when he’s interviewed he’s always careful to not in any way say “yes, cake soap lighten my skin” – he always side step or avoid answering the question. So this statement & all the analysis being given by other artistes, us, the media, the public in general is just ppl keeping his hype going for something he didn’t even say.

  • bludclart says:

    dwl but afta anuh blue soap kartela chat him ah chat bout cake soap weh u buy a chiney man fi bleach

  • good pussy says:

    yes a true dem influence by fuckery cartel a sing song to make money so di idiot dem a follow him caues if cartel fuck man mi ago c if dem a go do it to there are many ways to make money and him neva say cake soap bleach him him say cool like mi wash mi face wid di cake soap any bady weh wash dem face wid cake saop it give u a cool look so uno gwan follow cartel him a go lead uno a stray

  • SERENITY says:

    People fi start ignore Kartel and then him wi stop di fukkery

  • Lady love says:

    @EYN YU MEAN ILITERATE GHETTO EEDIAT JAMAICANS EASY FI GET INFLUENCE CAA ME KNO MI NUH JUST TEK WEH JOHN SEY MI GO RESEARCH WHAT JOHN SAYING.

  • Lady love says:

    YU KNOW I DONT HAVE ANY COMMENT FI KARTEL CAUSE I TINK HE IS ONE BIG BLOODCLAWT STACKADAH DAT EEDIOT PUSSYCLAWT HIM LOOK CRAWNY AND FUH FOOL AN HIM GAL DEM WEH ALWAYS ROUN HIM DEM LOOK LIKE DEM WAA BADE AN THROW DOWN A CHUTE FI GET SOME CLOTHES YU NUH SI A EEDIAT DAT WEH JUS BUSS OUT ANA GET LIKKLE HYPE AN A SELL OUT EVERYBADDIE, DAT IS NO MAN A REAL PUSSY DAT NUTTIN NUH TUN MI OFF DAN A MAN WEH BLEACH….. HIM WI DIP INA MAN BATTY DAT NASTY RASS!FIYA FIYA!!!!!!!!!! FIYA FI DAT PUSSY DEH.

  • tis says:

    u miss lady love u ca a diss di man so cause him neva diss u all u cartel a tun inna idiot too and low di gal dem maybe di gall dem look betta than u it look like u a one a dem weh him fuk out and and u suk him and him nuh want u cause u ignarant fi him bad

  • annointed says:

    i think it is good he put the focus on ‘cake soap’… a product that is NOT going to bleach anybody’s skin. it would be irresponsible of him to actually tell the media what he REALLY uses; cuz then we would av a nation of young bleached face kids! so give the man some credit…and he never did say that cake soap bleaches…he said it make him COOL…WHICH IS A FACT!!!

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